The New Rules of Marketing & PR: How To Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
978-0-476-
xxx, 289p.: il.; 22,5cm+ index.
Inggris
Pengarang
David Meerman Scott
Penerbit
David Meerman Scott
Abstraksi
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
--This text refers to an out of print or unavailable edition of this title.
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