The Brand Gap How to Bridge the Distance between Business Strategy and Design: A Whiteboard Overview by Marty Neumeier
0-321-34810-9
193p.: il.; 20,5cm + index
Inggris
Pengarang
Marty Neumeier
Penerbit
New Riders
Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridges the grasp of branding wil be inspired by what they find here, and those who would like to undestand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
batik.imtelkom.ac.id
batik.imtelkom.ac.id
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