Management Information Systems: Managing The Digital Firm -12/E.
978-0-27-375453-4
630p.: il.; 27,5cm+ index.
Inggris
Pengarang
Kenneth C. Laudon, Jane P. Laudon
Penerbit
Pearson Education
Abstraksi
Plenty, a continuing stream of information technology innovations is
transforming a traditional business world. What makes the MIS field the
most exciting area of study in schools of business is this continous
changein technology, management , and business processes.
Likewise, the management of business firms has changed : with new mobile
smartphones, high-speed Wi-Fi networks, and wireles laptop computers,
remote sales people on the road are only second away from their managers
questions oversight. Managers on the move are in direct, continous
contact with their employees. The growth of enterprise-wide information
systems with extraordinary rich data means that manager no longer
operate in a fog of confusion, but instead have online, nearly instant
access to the important information they need for accurate and timely
decisions. In addition to their public uses on the Web, wikis and blogs
are becoming important corporate tools for communication, collaboraton,
and information sharing.
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