Sweet Spot : How to Maximize Marketing for Business Growth

Judul

Sweet Spot : How to Maximize Marketing for Business Growth

ISBN

0-470-0514

Kolasi

xviii, 238p.: 23,5 cm + index.

Bahasa

Inggris

Pengarang

Arun Sinha

Penerbit

John Wiley & Sons

Abstraksi

Everyone knows about the sweet spot in sports—that moment when everything feels and works just right. The sweet spot is that instant in which athletes at the top of their game make difficult tasks look easy. But sweet spots aren't the sole preserve of sports. Business, too, has its sweet spots—when a company's brands, products and services, finances, leaders, and marketers are all in tune with each other and with consumer needs, aspirations, and budgets. When a business hits its sweet spot and everyone in the organization is aligned properly, growth, innovation, and success become natural and easy.Arun Sinha has held high-level marketing positions with some of the most innovative and successful companies in the world, and he knows how the business sweet spot works. In Sweet Spot, he argues that the key to growth is finding those sweet spots repeatedly. Packed with fresh ideas and innovative strategy—and numerous case studies and illuminating anecdotes from his own battle-tested experience—this guide to revolutionary marketing shows marketers and executives how to align, connect, and grow in tune with each other.
Sinha reveals how too many companies today are mired in the old way of doing things. They keep marketing a separate and distinct function in the company, expecting marketers to save the day when problems crop up or take the blame when products and campaigns fail. But the most successful companies, rather than marginalize it, include marketing in the leadership fold so that it can contribute to the company's overall good health and success. To prove it, Sinha includes a wealth of real-life marketing feats that show what happens when a company truly finds its sweet spot. These true stories provide the inspiration and motivation needed to move marketing forward in your own business, integrating it into the heart of your leadership and decision-making processes. Not only does the book reveal these "great moments in marketing," but it also explains why and how these moments and ideas made a critical difference.
Marketing has to move away from the old ideas in order to survive; and businesses have to change the way they use marketing if they want to grow. Today's best and fastest growing companies know that marketing is more than a function; it's the heart and soul of a successful operation. Follow their lead and you'll put your company right where it needs to be—in the sweet spot.
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Strategy Power Plays : How The World's Most Strategic Minds Reach The Top of Their Game

Judul

Strategy Power Plays : How The World's Most Strategic Minds Reach The Top of Their Game

ISBN

0-07-14756

Kolasi

vii, 182p.: il.; 21,5 cm.

Bahasa

Inggris

Pengarang

Stephen J. Adler

Penerbit

McGraw Hill

Abstraksi

The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.

• Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from
• Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon
• Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style
• Arms managers and executives with tools they can put to work immediately
• Each book will include interactive features and downloads on BusinessWeek.com

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Juicing The Orange : Cara Mengubah Kreativitas Menjadi Keuntungan Bisnis yang Dahsyat

Judul

Juicing The Orange : Cara Mengubah Kreativitas Menjadi Keuntungan Bisnis yang Dahsyat

ISBN

979-22-270

Kolasi

xi, 202p.: il.; 23 cm.

Bahasa

Indonesia

Pengarang

I. Pat Fallon II. Fred Senn

Penerbit

Gramedia

Abstraksi

Dalam dunia bisnis, seperti apa pun peta konsumennya, ada satu faktor krusial yang sama: kekuatan kreativitas untuk menggerakkan pasar sesuai keinginan kita. Namun, para pemimpin bisnis sering tidak menyadarinya sehingga kreativitas tersebut terhalang; atau, kalau pun menyadarinya, mereka menyalurkannya ke arah yang salah. Bagaimana cara menghindarinya? Ciptakan gagasan kreatif penghasil profit.

Melalui 25 tahun pengalaman pemasaran yang sukses dan melalui karya-karya yang mendapat penghargaan, Fallon dan Senn menawarkan sebuah proses yang ampuh: Identifikasikan satu problem bisnis utama yang harus diatasi bisnis Anda, kemudian gali dalam-dalam wawasan yang akan menelurkan solusi spektakuler.

Inilah sekumpulan “kisah dibalik layar” kampanye sukses berbagai organisasi—termasuk Citibank, United Airlines, Holiday Inn Express, Skoda UK, Lee Jeans, BMW, dan Kepulauan Bahama—mengungkap berbagai pelajaran inti tentang kreativitas penghasil profit:

- Mengaitkan emosi khusus dengan merek Anda
- Mendahului pengkomoditian penawaran Anda
- Melakukan gagasan besar tanpa dana besar
- Menggerakkan konsumen untuk mencari pesan Anda
- Memilih media terbaik bagi pesan Anda
- Memosisikan ulang dan menghidupkan kembali merek-merek yang sudah matang
- Memulihkan citra merek yang rusak

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Instant Teamwork : 72 Cara Instan Meningkatkan Semangat Tim

Judul

Instant Teamwork : 72 Cara Instan Meningkatkan Semangat Tim

ISBN

978-979-01

Kolasi

vii, 185p.: il.; 21 cm + appendiks.

Bahasa

Indonesia

Pengarang

I. Brian Clegg II. Paul Birch

Penerbit 

Esensi

Abstraksi

Setiap tim diharapkan selalu bersemangat dan energik. Akan tetapi, tim yang terhebat pun kadang merasa lelah ataupun menemui titik jenuh. Apakah tim atau deapartemen anda sudah sempurna? Buku ini menwarkan perangkat aktivitas dan latihan yang bisa memotivasi dan meningkatkan energy tim. Buku ini dihadirkan dalam bentuk berbagai permainan yang efektif, sederhana dan cerdik, terususn dalam 72 altihan yang bisa menciptakan kembali kreatifitas, kesatupaduan,dan semangat tim.
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Panduan IFRS

Judul

Panduan IFRS

ISBN

978-979-062-343-9

Kolasi

xi, 484p.: il.; 23cm.

Bahasa

Indonesia

Pengarang

Steven M. Bragg

Penerbit

Indeks

Abstraksi

Dengan format pertanyaaan dan jawaban terhadap permasalahan akuntansi yang paling umum timbul dari topic IFRS tertentu, buku panduan IFRS ini menyediakan cakupan lengkap dan mudah diikuti mengenai semua standar pelaporan keuangan internasional (IFRS) dengan penjelasan singkat dan ratusan contoh pendukung. Alat referensi yang handal ini menemani kemana pun anda pergi-ke kantor klien, perjalanan bisnis, atau pertemuan makan siang penting, dengan jawaban langsung untuk pertanyaaan seperti ini: - Apakah batasan untuk pelaporan segmen? - Abagaimana saya menyajikan kembali hasil keuangan dalam ekonomi yang hiperinflasi? - Bagaimana saya mengakui aktiva tidak berwujud? - Apakah sebuah provisi itu, dan kapan saya mengakuinya? - Bagaimana saya mencatat untuk kombinasi bisnis? - Bagaimana saya menentukan mata uang fungsional entitas, dan bagaimana saya melaporkan transaksi dalam mata uang itu? Buku ini dilengkapi dengan teknik-teknik praktis dan aturan praktis untuk memahami persoalan IFRS sehari-hari yang pasti dihadapi oleh setiap akuntan, countroller atau CFO. Buku panduan IFRS merupakan buku saku solusi masalah yang membekali anda dengan informasi bermanfaat yang anda inginkan skearang juga, dalam bentuk referensi cepat yang ada
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The Brand Gap How to Bridge the Distance between Business Strategy and Design: A Whiteboard Overview by Marty Neumeier

Judul

The Brand Gap How to Bridge the Distance between Business Strategy and Design: A Whiteboard Overview by Marty Neumeier

ISBN

0-321-34810-9

Kolasi

193p.: il.; 20,5cm + index

Bahasa

Inggris

Pengarang

Marty Neumeier

Penerbit

New Riders

Abstraksi

Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridges the grasp of branding wil be inspired by what they find here, and those who would like to undestand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
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Media dan Komunikasi Politik

Judul

Media dan Komunikasi Politik

ISBN

978-602-19

Kolasi

xxi, 289p.: il.; 21cm.

Bahasa

Indonesia

Pengarang

Heri Budianto

Puskombis Mercu Buana

Abstraksi

Buku ini merupakan bunga rampai tentang media dan komunikasi politik, yang berisi 15 karya dari 15 penulis dari kalangan generasi muda dalam bidang ilmu komunikasi. Meskipun berbagai topik dibahas terpisah dalam buku ini, namun tetap terdapat kaitan satu dengan yang lainnya. Yang berisi wacana politik dalam media, iklan politik dalam media massa, new media dan strategi komunikasi politik.

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Crisis Public Relations: Bagaimana PR Menangani Krisis Perusahaan

Judul

Crisis Public Relations: Bagaimana PR Menangani Krisis Perusahaan

ISBN

978-979-02-5774-0

Kolasi

xvii, 263p.: il.; 21cm.

Bahasa

Indonesia

Pengarang

Firsan Nova

Penerbit

Grasindo

“Dampak penyebaran informasi dapat menjatuhkan suatu perusahaan raksasa ataupun nama baik seseorang. Melalui teknik komunikasi Public Relations berita buruk perusahaan maupun individu dapat dikurangi atau bahkan dihilangkan. Berbagai strategi penanganan krisis Public Relations secara gamblang disampaikan dalam buku ini melalui beragam contoh kasus baik yg terjadi di negara kita maupun di negara lain.” “Buku ini hadir sebagai tali kendali bagi Public Relations pada era dimana pers & media massa sangat dominan membentuk opini publik terhadap citra sebuah lembaga atau individu . Firsan mampu menyandingkan antara teori & kasus yg terjadi dalam dunia nyata di industri Public Relations.” “Buku ini mengungkapkan sisi lain dari krisis. Krisis tak lagi menjadi sesuatu yg menakutkan tetapi menjadi sesuatu yg bisa membawa individu kelompok atau organisasi naik ke level yg lbh tinggi. Apres lire ce livre vous trouverez qu’on n’aura plus honte et peur de la crise.” “This book provides rich examples of what Public Relations can do in time of crisis and is written with simple and easy to understand language.” “Public Relations merupakan kekuatan strategis bagi individu maupun perusahaan utk meleverage fakta pikiran & nurani secara terintegrasi. Buku ini memberikan inspirasi melalui contoh dari berbagai belahan dunia yg memiliki jiwa besar & persepsi positif dalam menghadapi krisis & membangun spiritual nurani pemenang.” Crisis Public Relations – Bagaimana PR Menangani Krisis Perusahaan.

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The Kama Sutra of Business : Management Principles from Indian Classics

Judul

The Kama Sutra of Business : Management Principles from Indian Classics

ISBN

0-470-8222

Kolasi

vii, 216p.: il.; 20 cm + index.

Bahasa

Inggris      

Pengarang

Nury Vittachi

Penerbit

John Wiley & Sons

 

Abstraksi

Timeless management wisdom taken from the classics of Indian literature
Most people don't know The Kama Sutra isn't just about sex; much of it is about wise leadership. The Kama Sutra of Business is based on Indian history and literature, drawing lessons for business and life from the remarkable stories of great leaders and their adventures. Vittachi uses these sources, including The Bhagavad-Gita and The Kama Sutra to present valuable management lessons and introduce the world's first management guru, who wrote a classic text on economics some 2,000 years ago. Peppered with fascinating facts and ageless business and management wisdom, The Kama Sutra of Business looks at good business practices from a fascinating historical perspective.
Nury Vittachi (Hong Kong) is Hong Kong's bestselling English-language author. He wrote the popular "Traveller's Tales" in the Far Eastern Economic Review and has also written for the South China Morning Post.

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The Future of Management

Judul

The Future of Management

ISBN

978-1-4221

Kolasi

xiv, 272p.: il.; 24cm + index.

Bahasa

Inggris      

Pengarang

 I. Gary Hamel II. Bill Breen    

Penerbit

 Harvard Business School P

Abstraksi

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation - new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In "The Future of Management", Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century - centred on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management.Hamel explains how to turn your company into a serial management innovator, revealing: the make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change; the toxic effects of traditional management beliefs; the unconventional management practices generating breakthrough results in 'modern management pioneers'; the radical principles that will need to become part of every company's 'management DNA'; and, the steps your company can take now to build your 'management advantage'. Practical and profound, "The Future of Management" features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.

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Business Communication Today -9/E.

Judul

Business Communication Today -9/E.

ISBN

0-13-20647

Kolasi

xxix, 612p.: il.; 27,5cm+ appendix.

Bahasa

Inggris      

Pengarang

I. Courtland L. Bovee II. John V. Thill      

Penerbit

Pearson Prentice Hall

Abstraksi

The thoroughly revised ninth edition offers dozens of updated model documents, encompassing every medium that students will be expected to use on the job. The marginal annotations that accompany every document help students understand how to apply the principles discussed in the chapter, and for this edition, both the documents and the annotations have been extensively revised and improved in response to reviewer input. With business communication evolving so rapidly, textbooks and learning packages need to evolve just as quickly. In this edition students will learn from dozens of practical examples in a variety media. This book also includes new coverage of psychology, expanded coverage of visual media in business today, and has more emphasis on strategic and managerial communication. 

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Marketing Graffiti

Judul

Marketing Graffiti

ISBN

0-7506-569

Kolasi

292p.: il.; 25cm+ index.

Bahasa

Inggris      

Pengarang

Michael Saren

Penerbit

Marketing Graffiti

Abstraksi

The everyman's guide to successful marketing, using the real world to clearly illustrate basic marketing concepts. Radical and illuminating, Marketing Graffiti turns the traditional focus of most marketing texts on its head to present a fluid, functional and far-reaching text for students and all types of readers. Most marketing text books discuss the subject as a business function- how to 'do' marketing in companies and other organizations. Marketing Graffiti takes a different approach; it is not just about being a marketing manager. Marketing is all encompassing nowadays. Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

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The Apple Way : 12 Pelajaran Manajemen dan Perusahaan paling Inovatif di Dunia

Judul

The Apple Way : 12 Pelajaran Manajemen dan Perusahaan paling Inovatif di Dunia

ISBN

978-979-01

Kolasi

xxiii,278p.:il.;21,5 cm + index

Bahasa

Indonesia      

Pengarang

Jeffrey L. Cruikshank

Penerbit

Erlangga

Abstraksi

Apa yang Anda harapkan dari buku-buku dengan imbuhan Way, seperti The IBM Way, The Toyota Way, atau The Apple Way? Kisah suksesnya sehingga mencapai suatu posisi puncak pada suatu saat, atau konteks persaingan dan bagaimana menyiasatinya? Apa pun harapan Anda, mungkin buku The Apple Way ini, menurut penulisnya – Jeffrey L. Cruikshank, seorang konsutan berbasis di Boston – juga membahas kisah gagalnya. Seperti Soichiro Honda pernah mengatakan Success is 99.9% failures, buku ini juga menguraikan bahwa dibalik sukses Apple yang fenomenal, perusahaan ini mengalami jungkir-balik di industri berbasis teknologi ini.

Dengan penjualan iPod yang telah melampaui angka 10 juta unit, lonjakan harga saham sebesar 250% dan laba bersih sebesar 530% dalam kurun hanya satu tahun, tak pelak lagi Apple merupakan perusahaan dengan prestasi luar biasa. Prestasi ini dicapai Apple dicapai dengan cara yang tidak mudah dan bahkan sangat berliku, penuh gejolak. Dimulai dengan perjuangan melelahkan produk komputer Lisa di tahun 1983 dan suksesnya iPod dewasa ini, Apple bisa dikatakan telah melakukan perubahan revolusioner di industri komputer.

Dengan percepatan perkembangan teknologi dewasa ini, Apple telah belajar dari kiprahnya bahwa perusahaan tidak bisa melakukannya sendiri meskipun cerdik, secerdik apa pun. Pasar berkembang begitu cepat, teknologi berkembang semakin kompleks, dan semakin banyak orang pandai yang melakukan inovasi dan investasi. Buku ini mencoba mengulasnya secara gamblang dan terinci tentang rahasia dan prinsip-prinsip manajemen yang berlaku di Apple sehingga menjadi seperti dewasa ini. Termasuk disini pengembangan produk yang inovatif, strategi jitu dalam pemasaran, kemasan dan desain yang unik, serta kuatnya budaya perusahaan.

Terdapat duabelas pelajaran manajemen yang dikategorikan dalam empat hal: membuat produk sebagai raja, membuat pelanggan sebagai raja, menerjang pola yang ada dalam pemasaran, dan memperbaiki pimpinan dan rencana kerja. Setiap pelajaran diulas dengan menggunakan kasus nyata yang dihadapi Apple. Salah satu contoh adalah tentang bagaimana Steve Jobs (salah satu pendiri Apple) memvisualisasikan visi nya ke dalam bentuk yang nyata dan bisa dimengerti semua karyawan dengan mudah.

Dalam pengembangan produk, tidak bisa kita pungkiri bahwa Apple sangat menomorsatukan hal ini. Lihat saja iPod dengan desain yang elegan, mudah digunakan dengan menu sentral berbentuk seperti roda, dan pemilihan warna kemasan yang menarik. Ini baru dari segi penampilan. Dalam hal perangkat, iPod didesain dengan teknologi hard drive secata teliti. Dalam hal perangkat lunakpun, setiap produk Apple selalu dikembangkan dengan prinsip berimbang menggabungkan konsistensi dan kontinuitas. Setiap aplikasi yang dikembangkan selalu konsisten sehingga tidak ada masalah dalam perkembangan versi selanjutnya. Fitur yang telah adapun disempurnakan dengan menggunakan asas kontinuitas sehingga pengguna bisa merasakan manfaatnya secara berkesinambungan.

Apple selalu menekankan pada bagaimana menciptakan kebutuhan bagi pelanggan melalui inovasi. Hal ini diawali dengan visualisasi dari visi secara gamblang. Ambil contoh misalnya saat Steeve Jobs memimpin rapat. Ia membuka tas plastik yang dibawanya, menuangkannya ke atas meja dan ternyata merupakan tiruan (mock-up) yang berbentuk seperti buku agenda yang terbelah dua. Belahan pertama adalah keyboard sedangakan belahan kedua adalah layar LCD. Dengan jelas Steve mengatakan bahwa Apple harus bisa membuat komputer dengan bentuk seperti buku agenda. Maka lahirlah PowerBook yaitu sebuah notebook dengan trackball di keyboard nya. Kepiawaian Steve Jobs dalam membumikan visi ini perlu mendapatkan acungan jempol.

Strategi pemasaran yang dilakukan Apple juga sangat praktis. Belajar dari Harley Davidson, Apple memasarkan produknya melalui komunitas. Dengan adanya komunitas seperti MUG (Macintosh Users Group) maka masalah teknis bisa diselesaikan oleh komunitas pengguna dan sekaligus bertindak sebagai corong Apple dalam menyebarkan hal-hal positif mengenai Apple. Strtaegi ini jitu dan efektif bila disertai dengan produk yang handal.

Dalam hal kepemimpinan., Apple telah berkali-kali mengalami perubahan CEO. Bahkan Steve Jobs, meskipun pada awalnya adalah pendiri, pernah juga dikeluarkan dari Apple.. Setiap CEO memiliki visi dan gaya yang berbeda. Cara melihat gaya masing-masing adalah, salah satunya, dalam pengalokasian anggaran untuk penelitian dan pengembangan (litbang). Karena ini adalah bisnis berbasis teknologi, peran litbang sangat vital dalam mendukung pelaksanaan inovasi yang dikembangkan.

Dinilai dari perspektif pembelajaran prinsip-prinsip manajemen secara umum, bisa dikatakan tidak banyak hal baru yang disajikan buku ini. Yang menarik justru dalam bahasan contoh-contoh ril dari Apple dalam hal kesuksesan dan kegagalannya. Hal ini justru yang membuat buku ini menarik. Buku ini jelas berbeda dalam sistematika dan isinya bila dibandingkan dengan buku lain iCon yang menitikberatkan pada figur Steve Job.

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Behavior in Organizations -9/E

Judul

Behavior in Organizations -9/E

ISBN

0-13-60068

Kolasi

xxiv, 775 p.: il.; 27, 5 cm + Index

Bahasa

Inggris      

Pengarang

1 Jerald Greenberg 2 Robert A. Baron

Penerbit

Pearson Prentice Hall

Abstraksi

Over the years we’ve taught untold thousands of college students not only facts in figures but, more importantly, how to be critical thinkers and impartial analysts of behavior in organizations. In so doing, we’ve also learned a great deal from them. By Listening care fully to their insights, drawing on their experience, and discussing the world of work with them we’ve come away with a strong sense of what they want to knowabout human dynamics in the work place. After all most of today’s student alrady have a held job, or are working while completing their studies, and chance are that they have given more thanpassing though to jobs they will be performing in the future. As it becomes apperent to students that knowing about the field of organitational behavior (OB) can provide valuableinsight into behavior on the job, we habee bee there to guide them. 

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The Starbucks Experience : 5 Principles For Turning Ordinary into Extraordinary

Judul

The Starbucks Experience : 5 Principles For Turning Ordinary into Extraordinary

ISBN

978-0-07-1

Kolasi

xiv,208p. 21,2 cm

Bahasa

English      

Pengarang

I Joseph A. Michelli

Penerbit

Mc Graw Hill    

Abstraksi

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

• Reach out to entire communities
• Listen to individual workers and consumers
• Seize growth opportunities in every market
• Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

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Principles of Economics: An Asian Edition

 

Judul

Principles of Economics: An Asian Edition

ISBN

978-981-42

Kolasi

xxvii, 875p.: il.; 25,5cm.

Bahasa

Inggris 

Pengarang

I. N. Gregory Mankiw II. Euston Quah III. Peter Wilson 

Penerbit

Cengage Learning

Kota

Singapore

Tahun

2008 

 

Abstraksi This is the Asian adaptation of N. Gregory Mankiw s market leading textbook Principles of Economics. While maintaining all the strengths of the original book, Professor Euston Quah and Dr. Peter Wilson have provided materials and examples that are most relevant to students in Asia. The book reflects Asian economic institutions and policy, features companies that operate in the region, and includes economic data from various Asian countries.
The text provides Asian students with a solid introduction to the principles and concepts of economics. It retains a strong international focus to enable students to place the Asian experience in a global context. Written for students taking economics for the first time, the book focuses on the core concepts and how these concepts are applied to the real world. Examples and cases throughout the text show students the relevance of the theory they are learning

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Akuntansi Keuangan Versi IFRS+

 

 

Judul

Akuntansi Keuangan Versi IFRS+

ISBN

978-979-756-825-2

Kolasi

xii, 223p.: il.; 23cm+ lampiran.

Bahasa

Indonesia 

Pengarang

Raja Adri Satriawan Surya  

Penerbit

Graha Ilmu 

Tahun

2012

 

Abstraksi

Buku ini berisi pe,bahasan mengenai Akuntansi Keuangan. Cakupan materi yang dibahas dalam buku ini didasarkan pada silabus mata kuliah Akuntasi Keuangan dari beberapa Universitas di Indonesia. Pembahasan materi dalam buku ini didasarkan pada Internasional Financial Reporting standards, standar akuntansi keuangan (revisi terakhir) dan peraturan perundang-undangan perpajakan serta peraturan perundang-perundangan lainnya yang berlaku di Indonesia pada saat penulisan buku ini. Keunikan lain dari buku ini adalah penulisan ayat jurnal dari panyajian laporan keuangan dalam bahasa inggris. Untuk memudahkan pemakai, bagian akhir dari buku ini dilengkapi dengan kamus istilah akuntansi Inggris-Indonesia dan Indonesia-Inggris. Materi yang dibahas dalam buku ini mencakup: Bab 1: Akuntansi Keuangan: Suatu tinjauan Bab 2: Kerangka Dasar penyusunan Laporan Keuangan Bab 3: Penyajian Laporan Keuangan Bab 4: Laporan Arus Kas Bab 5: Kas dan Setara Kas Bab 6: Piutang Bab 7: persediaan Bab 8: Aset tetap: perolehan dan Pelepasan Bab 9: Aset Tetap : pemanfaatan Bab 10: Aset Tidak berwujud
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Judul

The Kaizen Power: Menyingkap Falsafah dan Seni Kompetisi Bisnis Orang Jepang Menuju Sukses dan Kebahagiaan Sejati

ISBN

979-963-58

Kolasi

362p.: il.; 20cm.

Bahasa

Indonesia

Pengarang

Masaaki Imai

Penerbit

Think

Abstraksi

Tahukah anda bahwa kekuatan ekonomi jepang saat ini bersumber pada rahasia kekuatan Kaize? Ya ! Kaizen merupakan satu-satunya konsep strategi yang paling penting dalam memahami rahasia manajemen orang-orang jepang. Kunci bagi keberhasilan kompetitif jepang. Kaizen berarti perbaikan. Dalam buku ini Kaize diperluas sebagai “perbaikan terus menerus”, termasukan perbaikan diri setiap orang. Dari manajemen paling atas seperti manajer hingga manajemen paling bawah seperti pekerja. Tak heran bila jepang saat ini beberapa sistem telah dikembangkan untuk membuat kekuatan manajemen dan pekerja yang sadar akan potensi strtategis Kaizen. Jangan heran bila di Jepang, Kaizen menjadi urusan setiap orang memahami Kaizen sangat penting untuk memahami perbedaan antara pendekatan jepang dan barat terhadap manajemen.”Kaizen jepang dan cara berfikirnya yang ‘berorientasi proses’ dibanding inovasi barat dan pemikirannya yang ‘berorientasi pada hasil’.

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Strategic Risk Taking: A Frame Work for Risk Management

Judul

Strategic Risk Taking: A Frame Work for Risk Management

ISBN

978-0-13-1

Kolasi

xviii,388p.: il.; 24,5cm+ index.

Bahasa

Inggris

Pengarang

In business and investing, risk has traditionally been viewed negatively: investors and companies can lose money due to risk and therefore we typically penalize companies for taking risks. That’s why most books on risk management focus strictly on hedging or mitigating risk.

But the enterprise’s relationship with risk should be far more nuanced. Great companies become great because they seek out and exploit intelligent risks, not because they avoid all risk. Strategic Risk Taking: A Framework for Risk Management is the first book to take this broader view, encompassing both risk hedging at one end of the spectrum and strategic risk taking on the other.

World-renowned financial pioneer Aswath Damodaran—one of BusinessWeek’s top 12 business school professors—is singularly well positioned to take this strategic view. Here, Damodaran helps you separate good risk (opportunities) from bad risk (threats), showing how to utilize the former while protecting yourself against the latter. He introduces powerful financial tools for evaluating risk, and demonstrates how to draw on other disciplines to make these tools even more effective.

Simply put, Damodaran has written the first book that helps you use risk to increase firm value, drive higher growth and returns, and create real competitive advantage.

•   Risk: the history and the psychology

The non-financial realities you must understand to successfully manage risk

•   Risk assessment: from the basics to the cutting edge

Risk Adjusted Value, probabilistic approaches, Value at Risk, and more

•   Utilizing the power of real options

Extending option pricing models to reflect the potential upside of risk exposure

•   Risk management: the big picture

Integrating traditional finance with corporate strategy—and using risk strategically

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International Business: Strategy, Management and the New Realities

Judul

International Business: Strategy, Management and the New Realities

ISBN

978-0-13-1

Kolasi

xxxv, 634p.: il.; 27,5 cm + Index

Bahasa

Inggris

Pengarang

1.S. Tamer Cavusgil 2. Gary Knight 3. John R. Riesenberger

Penerbit

Pearson Education

Abstraksi

International Business Strategy, Management, and the New Realities, is a component of an innovative educational system we have been developing over the past several years. The system represents an innovative and exciting approach to teaching international business. The insight we gained from comprehensive research research to teaching international business. The insight we gained from comprehensive research and discussions with hundreds of practitioners, students, and faculty have been instrumental in refining our pedagogical philosofy and resources. The book attemts to impart the core body of knowledge in international business in an interesting and lively manner. Our teaching system works from the ground up, where cases, exercise, and management skill buliders are seamlessly integrated and matched to the topics covered in each chapter.

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Marketing of High Technology Products and Innovations -3/E

Judul

Marketing of High Technology Products and Innovations -3/E

ISBN

978-0-13-6

Kolasi

xxvi, 538 p.: il.; 26 cm + Index

Bahasa

Inggris

Pengarang

I Jakki Mohr II Sanjit Sengupta

Penerbit

Prentice Hall

Abstraksi

DR. JAKKI MOHR is the Ron and Judy Paige Faculty Fellow and an Associate Professor of Marketing at the University of Montana-Missoula. Prior to joining the University of Montana in the fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997), where she earned both the Frascona Teaching Excellence Award (1992) and the Susan Wright Research Award (1995). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard's Personal Computer Group and TeleVideo Systems. She received her B.B.A. from Boise State University (1982), her M.S. in Marketing from Colorado State University (1984), and her Ph.D. in Marketing from the University of Wisconsin-Madison (1989). Dr. Mohr's research has been published in numerous academic and industry publications

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Designing Brand Identity: An Essential Guide for The Entire Branding Team -3/E.

Judul

Designing Brand Identity: An Essential Guide for The Entire Branding Team -3/E.

ISBN

978-0-470-

Kolasi

ix, 310p.: il.; 28,5cm+ index.

Bahasa

Inggris

Pengarang

Alina Wheeler

Penerbit

John Wiley & Sons

Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity" is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this "Third Edition" offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Praise for previous editions of "Designing Brand Identity"

An inspiring and powerful toolkit.
"The Marketer"

Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, "Positioning"

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, "The Brand Gap"

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Bagaimana Menemukan dan Berinvestasi di Saham Unggulan Masa Depan: Finding The Next Starbucks

Judul

Bagaimana Menemukan dan Berinvestasi di Saham Unggulan Masa Depan: Finding The Next Starbucks

ISBN

978-979-27

Kolasi

xi, 425p.: il.; 23cm.

Bahasa

Indonesia

Pengarang

Michael Moe

Penerbit

Elex Media

Abstraksi

Dalam buku pertamanya, Moe menunjukkan bagaimana para pemenang seperti Dell, eBay, dan Home Depot sudah dapat dilihat sejak dari tahap awal dan bagaimana Anda dapat menemukan raksasa-raksasa Wall Street pada masa mendatang. Ia meramalkan bidang-bidang yang memiliki potensi tumbuh yang luar biasa, termasuk diantaranya peer-to-peer, networking, nanotekonologi, dan energi alternatif. Ia juga menjelaskan 4P-nya untuk superstar masa depan, great People, leading Product, huge Potential, dan Predictability (orang yang luar biasa, produk utama, potensi besar, dan prediktabilitas). Dalam buku ini Moe menyertakan wawancara dengan beberapa nama besar di dunia bisnis-dari Howard Schultz dan Bill Campbell sampai Vinod Khosla dan Michael Milken-yang mengungkapkan pandangan mereka tentang bagaimana menemukan bintang-bintang masa depan. Bagi orang-orang dalam di Wall Street dan para investor individual, buku Finding the Next Starbucks adalah panduan wajib untuk melihat peluang pertumbuhan.

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Make Your first Million in Network Marketing: Jadilah Miliarder dalam Bisnis Jaringan

Judul

Make Your first Million in Network Marketing: Jadilah Miliarder dalam Bisnis Jaringan

ISBN

978-602-84

Kolasi

x, 278p.: il.; 23cm.

Bahasa

Indonesia

Pengarang

I. Mary Christensen II. Wayne Christensen

Penerbit

MIC Publishing

Abstraksi

Buku ini memuat tip dan teknik terbaru untuk menjual, merencanakan presentasi, merekrut, dan melatih untuk membangun sebuah bisnis bernialai jutaan dolar! Mengawali bisnis jaringan sangat ideal bagi orang yang ingin mengatur jam kerja mereka sendiri dan memilih rekan kerjanya, sementara memperoleh keamanan finalsial. Jadilah miliader dalam bisnis jaringan adalah alat yang berharga bagi para pebisnis jaringan yang baru maupun yang sudah berpengalaman, yang memberikan ide dan strategi untuk meraih kesuksesan. Buku ini bukan hanya pembicaraan singkat melaikan diskusi mengenai teknik –teknik penjualan langsung.

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Enterprise Architecture: Creating Value by Informed Governance

Judul

Enterprise Architecture: Creating Value by Informed Governance

ISBN

978-3-540-

Kolasi

xv, 145p.: il.; 24cm.

Bahasa

Inggris

Pengarang

Martin Op t Land,et.all

Penerbit

Springer

Abstraksi

Twenty years after the first publications and books on enterprise architecture, the domain is evolving from a technology-driven towards a more business-driven approach, thus empowering decision makers to adapt and transform an enterprise in order to keep up with changing business needs. At the same time the discipline of enterprise architecting has matured, leading to a better understanding of the profession of an enterprise architect. With this book, the authors aim to provide an overview of enterprise architecture including the process of creating, applying and maintaining it, thus taking into account the perspectives of CxOs, business managers, enterprise architects, solution architects, designers and engineers. They explore the results that are produced as part of an enterprise architecture, the process by which these are produced, and the role the architect plays in this process. As such, they do not describe a specific method for developing an enterprise (IT) architecture, nor do they define a specific modeling language for enterprise architecture, rather they offer the reader a fundamental way of thinking about enterprise architecture, which will enable him to select and apply the right approach, architecture framework and tools that meet the objective and context of the architecture work at hand. This approach is emphasized by discussion statements at the end of each chapter, sparking thoughts about benefits, shortcomings, and future research directions. Covering both theoretical foundations and practical use, and written in close collaboration between industry professionals and academic lecturers, Enterprise Architecture thus offers an ideal introduction for students in areas like business information systems or management science, as well as guidance and background for professionals seeking a more thorough understanding of their field of work.

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New Venture Creation: Entrepreneurship for The 21st Century -8/E.

Judul

New Venture Creation: Entrepreneurship for The 21st Century -8/E.

ISBN

978-007-12

Kolasi

xxxi, 666p.: il.; 27,5cm + index.

Bahasa

Inggris

Pengarang

I. Jeffry A. Timmons II. Stephen Spinelli,Jr.

Penerbit

McGraw Hill

Abstraksi

The Authors create this book as a book for a new generation of entrepreneurial leader worldwide. As with past generations, entrepreneurs in this arena face the ultimate and most demanding juggling act. This book is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. This book is divided into five parts. The book concludes with a section dealing with strategies for success, managing rapid growth, and harvest issues. New Venture Creation challenges you to think about the process of becoming an entrepreneur and seeks to enable you to immerse yourself in the dynamics of launching and growing a company.

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Handbook of Research on Techno-Entrepreneurship

Judul

Handbook of Research on Techno-Entrepreneurship

ISBN

978-1-8484

Kolasi

x, 335p.: il.; 24,5cm+ index.

Bahasa

Inggris

Pengarang

Francois Therin

Penerbit

Edward Elgar

Abstraksi

Techno-entrepreneurship is broadly defined as the entrepreneurial and intrapreneurial activities of both existing and nascent companies operating in technology-intensive environments. Boasting rich conceptual and empirical contributions by leading international specialists, this highly original Handbook will prove an invaluable tool in advancing our understanding of the theory and practice of research in this emerging area. The expert contributors initially explore the foundations of the field, clearly defining the parameters of techno-entrepreneurship. The key processes of techno-entrepreneurship are identified and discussed: commercialization strategies; the balance between exploration and exploitation of new competencies; radical innovation; corporate venture capital investment; and the mentoring of high-tech entrepreneurs. The Handbook then shifts its focus to incubation and technology transfers, pivotal factors in the success of techno-entrepreneurship. Finally, in-depth case studies of leading e-business and biotechnology companies illustrate and substantiate the successful techno-entrepreneurship paradigm. Providing a comprehensive, highly accessible and innovative first insight into the developing sphere of techno-entrepreneurship, this international study will be essential reading for postgraduate students, academics and researchers with an interest in management and entrepreneurship. Managerial and entrepreneurial professionals in high-tech industries will also find much to interest them within this Handbook.

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Corporate Governance and Accountability -3/E.

Judul

Corporate Governance and Accountability -3/E.

ISBN

978-0-470-69509-8

Kolasi

xxvi, 414p.: il.; 23,5cm+ index.

Bahasa

Inggris

Pengarang

Jill Solomon

Penerbit

ohn Wiley & Sons

Abstraksi

Recent year have witnessed an exponential growth in corporate governance, with police standarization and reform being orcestrated at a global level. Similarlt, institutional investors, accountants, auditors, and the general public are increasingly aware of continuing need to promote these issues. This new edition of Corporate Governace and Accountability is comprehensively updated and incorportes new codes of practice, police documents and academic r search, including: • Discussion of corporate governance weaknesses which contributed to the ongoing global financial crisis, focusing on executive remuneration structures, boardroom ethics, and risk management practices. • New material on not for profit sector governance. • Summaries of the latest develompment in european corporate governance and new codes of practice around the world. • Updated literature in the mainstream area of corporate governance, relating to board performance, board of directors, and investment institutions. • Updated research on sustainability reporting and assurance, the role of pension fund trustees in climate change, and investigations into the roots of social an environmental reporting.

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New Venture Management: The Entrepreneur's Roadmap

Judul

New Venture Management: The Entrepreneur's Roadmap

ISBN

978-0-13-135530-9

Kolasi

xx, 332p.: il.; 23cm+ index.

Bahasa

Inggris

Pengarang

Donald F. Kuratko, Jeffrey S. Hornsby

Penerbit

Pearson Education

Abstraksi

This book is about effectiveness; and what a new manger needs to know to run a new venture successfully.

New venture opportunities, planning, marketing, financing, and growth management.

For entrepreneurs looking to develop a new venture or small business.

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Chaotics: The Business of Managing and Marketing in The Age of Turbulence

Judul

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

ISBN

978-0-8144

Kolasi

xiii, 206p.: il.; 23,5cm+ index.

Bahasa

Inggris

Pengarang

Philip Kotler, John A. Caslione

Penerbit

AMACOM

Abstraksi

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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