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Sunday, April 14, 2013

Operations Management: Processes and Supply Chains -9/E.

8:33 PM    No comments



Operations Management: Processes and Supply Chains -9/E.

978-0-13-2

672p.: il.; 27,5cm+ index.

Inggris
Pengarang
I. Lee J. krajewski II. Larry P. Ritzman III. Manoj K. Malhotra
Penerbit
Pearson


OPERATIONS MANAGEMENT PROCESSES AND SUPPLY CHAINS This Global Edition has been edited to include enhancements making it more relevant to studens outside the United States. The editorial taem at Pearson has worked closely with educators around the globe to include: • NEW! Supply Chain Orientation: This text uniquely builds the concept of a supply chain from the ground up allowing students to see how effective internal processes lead the best supply chairs. • NEW! Streamlined Design: Fewer chapters, less pages, and enhanced clarity allows students to engage each topic efficiently and effectively. Figures and photos have been added to improve the presentation of key concepts and techniques. • NEW! Global Examples and Cases: Examples from Europe, Asia, Middle East and Australia are presented throughout the text for students in these regions to better appreciate the concepts presented.
batik.imtelkom.ac.id, www.imtelkom.ac.id

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The New Rules of Marketing & PR: How To Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

8:29 PM    No comments




The New Rules of Marketing & PR: How To Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

978-0-476-

xxx, 289p.: il.; 22,5cm+ index.

Inggris
Pengarang 
David Meerman Scott
Penerbit
David Meerman Scott

Abstraksi
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
--This text refers to an out of print or unavailable edition of this title.
batik.imtelkom.ac.id, www.imtelkom.ac.id

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New Product Management -9/E.

8:24 PM    No comments




New Product Management -9/E.

978-007-12

xviii, 558p.: il.; 23cm+ index.

Inggris
Pengarang
I. Merle Crawford II. Anthony Di Benedetto
Penerbit
McGraw-Hill


This book provides the management approach, with the perspective of marketing. People who have used the first eight editions of this book know its unique view points on the subject. But for newcomers, and of course all student are newcomers, here are some them : 1. Product innovation is one single operation in an organization. 2. The field is still new enough that it lacks a systematic language. 3. Ideas learned without application are only temporary residents in your mind 4. As much as we would like them and have diligently tried to find them we believe there is no standard set of procedures for product innovators, nor particular sets for makers of consumer packaged goods, or of consumer durables, industrial goods, service, and so on. 5. Next, there is the hallo effect, whicj is the problem in the field of new products. 6. An example of this lies in rejection of the belief that new product strategy should rest on the best of either technology or market. 7. We believe that students should be challenged to think abaout concepts they have been introduced to. 8. Last, we have tried to implement more clearly the view that two things are being developed-the product and the marketing.
batik.imtelkom.ac.id, www.imtelkom.ac.id

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Exploring Innovation -2/E.

7:58 PM    No comments




Exploring Innovation -2/E.
978-0-07-7
xvi, 330p.: il.; 24,5cm+ index.
Inggris
Pengarang
David Smith
Penerbit
McGraw-Hill
Abstraksi
The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book’s lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: •More coverage on the commercial aspects of innovation and business models •Greater emphasis on user innovation •An introduction to the concept of open innovation•Fully revised coverage of innovation strategy •Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

http://batik.imtelkom.ac.id, www.imtelkom.ac.id

 

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Connect: Surfing New Wave Marketing

7:49 PM    No comments



Connect: Surfing New Wave Marketing
978-979-22-5261-3
xxviii, 290p.: il.; 23cm.
Indonesia
Pengarang
Hermawan Kartajaya
Penerbit
Gramedia Pustaka utama

CONNECT!- Surfing new wave marketing
Sebagai sekuel dari buku ini “new wave marketing” didalam buku connect ini kami menjabarkan secara komprehsif mengenai ‘why’, what dan how untuk menjalankan pemasaran new wave.
Di dalam buku ini, kami tidak hanya berbicara tentang connect secara online, tapi juga ofline. Karena penting untuk diklarifikasi bahwa new wave marketing, sebuah orde baru di dunia marketing bukan internet marketing, digital marketing atau online marketing, meskipun internet yang makin perkasa ini memaksa sebuah company untuk terus connect!
Online memang bisa menimbulkan excitement dan engagement, tapi ofline bisa lebih jauh ke intimacy dan enthusiasm! Dan, keduanya digabung akan menjadi suatu CONNECTION yang bersifat physical, intellectual, emotional dan spiritual!
Untuk sukses dalam melakukan CONNECTION secara holistic seperti ini, pemasar perlu sadar akan tiga tingkatan CONNECT ysng pertama adalah mobile connect. Pernyataan testingnya adalah “are you well-CONNECTED?” baik online maupun offline. Tingkat dua adalah EXPERIENTAL CONNECT. Pertanyaan yang relevan adalah “how deep is your CONNECTION ? bukan Cuma hanya are you well connected! Dan tingkat paling dalam connect adalah SOCIAL CONNECT pertanyaan yang tepat sekarang adalah how strow is the connectivity? Well connected is the mobile connect Deep connected is the experiential connect Strong connectivity is the social connect Pemasar yang menunggangi ketiga hal tersebut untuk praktek 12Cs layak disebut sebagai the connect ready new wave marketer! Pemasar yang siap menjalankan 12 Cs dari wave marketing! Karena itu judul buku sekuel ini adalah connect:surfing new wave marketing! Untuk melakukan surfing di laut pun anda mesti siap dengan segala macam perlengkapan.
Maka dari itu, siapkan diri, connect untuk mengurangi new wave marketing.
http://batik.imtelkom.ac.id, www.imtelkom.ac.id

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Statistical Quality Control: A Modern Introduction -6/E.

7:41 PM    No comments




Statistical Quality Control: A Modern Introduction -6/E.

978-0470-2

xiv, 734p.: il.; 25,5cm+ index.

Inggris
Pengarang
Douglas C. Montgomery
Penerbit
John Wiley & Sons


This book gives you a sound understanding of the principles of statistical quality control (SQC) and shows how to apply them in a variety of situations for quality control and improvement. With this text, you’ll learn how to apply state-of-the-art techniques for statistical process monitoring and control, designing experiments for process characterization and optimization, conduct process robustness studies, and implement quality management techniques. You’re appreciate the significant updates in this book including: • In-depth attention to DMAIC, the problem-solving strategy of Six Sigma, that will give you an excellent framework to use in conducting quality improvement projects • New examples that illustrate applications of statistical quality improvement techniques in non-manufacturing settings. Many examples and exercises are based on real data • New development in the area of measurement systems analysis • New features of Minitab V15 incorporated into the text • Numerous new examples, exercises, problems, and techniques to enhance your absorption of the material
batik.imtelkom.ac.id, www.imtelkom.ac.id

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Merebut Pasar ASEAN! Peluang dan Tantangan Bisnis di Asia Tenggara

7:01 PM    No comments


Merebut Pasar ASEAN! Peluang dan Tantangan Bisnis di Asia Tenggara

978-602-89

234p.: il.; 23,5cm+ index.

Indonesia
Pengarang
Philip Kotler, Hermawan Kertajaya, Hooi Den Huan
Penerbit
Kaifa


BreadTalk, jaringan toko roti yang berpusat di Singapura, menyebarkan gerai-gerai rotinya ke Indonesia, Malaysia, dan Filipina. AirAsia, perusahaan penerbangan murah yang berpangkalan di Malaysia, melebarkan sayapnya ke Thailand dengan Thai AirAsia dan ke Indonesia dengan Indonesia AirAsia. Kita juga bisa melihat Es Teler 77, salah satu jaringan restoran terbesar Indonesia, di Orchard Road, Singapura. Apa gerangan yang sedang terjadi? Jawabannya sederhana: Regionalisasi sedang terjadi di Asia Tenggara! Association of Southeast Asian Nations (ASEAN) kini bukan lagi sekadar asosiasi negara-negara bertetangga. Ia kini menjadi satu pasar terpadu yang memiliki potensi besar. Pasar itu belum matang, dan dengan demikian masih ada ruang untuk pertumbuhan yang agresif. Jika ASEAN adalah sebuah negara tunggal, ia akan menempati peringkat ke-9 ekonomi terbesar di dunia dalam hal GDP. Buku ini mengajak pembaca untuk memahami bagaimana perusahaan-perusahaan seharusnya berpikir tentang ASEAN sebagai sebuah pasar yang tak mengenal perbatasan, serta menawarkan perspektif segar kepada para marketer di kawasan ini mengenai tren regionalisasi yang bisa memberi dampak signifikan dalam aktivitas pemasaran di masa depan. Dilengkapi contoh-contoh kasus perusaaan-perusahaan besar agar pembaca bisa mempelajari strategi marketing mereka: Dji Sam Soe, Breadtalk, AirAsia, Yamaha, Extra Joss, dan banyak lagi. “Buku ini mengajak kita mengenali peluang-peluang bisnis pada masa depan. Plus, berisi wawasan dan kecerdasan yang bijak tentang bagaimana mengembangkan bisnis di kawasan ASEAN. Bacaan yang bagus sekali.”
batik.imtelkom.ac.id, www.imtelkom.ac.id

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